Hi there!

I'm Lenis

Business Systems & Automation
EducationUniversity of Texas at AustinComputer Science

Over the past 10+ years, I've partnered with executive teams at Fortune 100 companies and high-growth startups to architect the business technology behind growth, spanning GTM, Finance, ERP, CRM, and systems automation.

Guiding Principle — "All problem solving is engineering. What changes is simply the medium."

Lenis David

A little about me

I grew up wanting to understand how things worked. That curiosity led me to Computer Science at UT Austin, then into engineering roles at some of the largest companies in the world, and eventually into leadership — where I found that building teams and strategies requires the exact same instincts as building software.

Today I lead business systems at Facet and run Vine Digital & AV, where I build high-converting landing pages and deliver AV installs for local businesses across Houston.

Outside of work, I'm a photographer, a sports fan, a food and travel enthusiast. My family, my wife and my daughter are the whys behind everything I do.

16×Growth
10+Years Experience
4+Years Leadership
Strategic
Business SystemsDigital TransformationGTM StrategyIntegrationsProcess AutomationSystems Architecture
Technical
AstroAWS S3BigQueryClerkClaude CodeCursorCloudflareD1GongGithub CopilotHeymarketNetSuiteReactRemixSalesforceSalesforce CPQSupabaseTwilioVercelWorkatoZapier

My professional journey

FacetNov 2021 – Present

Manager, Business Systems & Automation

  • Defined and executed Business Systems strategy in partnership with Sales, Marketing, Investments, Client Experience, Finance, HR, and Platform leaders during a 16× growth phase.
  • Built and scaled cross-functional operating workflows spanning lead attribution, referral operations, pricing systems, and contract lifecycle execution across go-to-market and client teams.
  • Led portfolio delivery across business and technical stakeholders, translating platform tradeoffs, risks, and priorities into clear recommendations for executive decision-making.
Vine Digital & AVJul 2025 – Present

Founder

  • Built and operate a services business focused on conversion-oriented landing pages and AV installation for local businesses.
  • Delivered 10+ client engagements end-to-end, including page strategy, design/build, and onsite AV setup and configuration.
  • Developed internal operating tooling (scheduling, invoicing, budgeting, and tracking) to improve delivery speed and service quality.
Energy TransferAug 2019 – Nov 2021

Lead Salesforce Engineer

  • Led end-to-end Salesforce implementation for B2B sales operations, including platform architecture, custom development, and user process design.
  • Owned complex enterprise integrations between Salesforce, SAP, and RightAngle, improving data flow and reducing manual reconciliation.
  • Drove post-merger org consolidation and governance decisions to standardize processes, controls, and release practices across teams.
Sparkhound2016 – 2019

Senior Developer

  • Delivered enterprise intranet and workflow platforms with custom components, role-based access, and integration points for business operations.
  • Partnered with cross-functional business leaders to translate operational requirements into scalable technical solutions.
  • Improved delivery consistency through reusable patterns and implementation standards across multiple client programs.
ConocoPhillips2014 – 2016

Developer

  • Built workflow automation and license management tooling for the GGRE organization, improving process reliability and team throughput.
  • Automated Greenhouse Gas emissions reporting pipelines and improved data quality through repeatable validation logic.
  • Worked with operations and compliance stakeholders to align systems outputs with reporting and governance expectations.
JP Morgan2012 – 2013

Analyst

  • Developed application health and operations reporting tools for internal teams, improving visibility into service performance.
  • Built SharePoint team sites with dashboards, permissions, and automated data processing workflows.
  • Supported early process standardization efforts across reporting and collaboration systems.

My personal projects

Vine Digital & AV preview

Vine Digital & AV

Landing pages and AV installs for businesses and residences, built for conversion and reliable delivery.

AstroCloudflareTailwind CSSVercel
Thyme preview

Thyme

Scheduling web app for gyms and barbers. Handles booking, availability management, and client flow for small service businesses.

RemixCloudflare D1ClerkWorkers
Budgeting by Vine preview

Budgeting by Vine

Personal budgeting tool built for simplicity and speed. Clean interface for tracking income, expenses, and trends.

ElectronReactTypeScriptTailwind CSSDrizzle
Invoicing by Vine preview

Invoicing by Vine

Lightweight invoicing tool for Vine Digital internal use. Generates, tracks, and manages client invoices.

Next.jsSupabaseTypeScriptTailwind CSS
Tournip preview

Tournip

Tournament score and team tracker. Designed for casual competitive formats — pickleball, bracket events, group games.

Next.jsSupabaseTypeScriptTailwind CSS